“We Started to work on our packaging, and we recognized that we required to make something that wasn’t about getting poured, but which could be consumed just how bottle water was,” Swanson explained. “We built an ergonomic deal that consumers would want to drink outside of, and launched in 2016.” https://cartongabletoppackaging.blogspot.com/2025/02/the-role-of-gable-top-cartons-in.html