Purpose: The viability of strategising under conditions of hyperturbulence and hyperfluidity has become a strong bone of contention. Can strategising be feasible and appropriate; create synergy and coherence; and be sustainable under such conditions. The aim of this paper is to propose reinvention requirements for strategising and to propose an overall strategising approach based on t... https://mabelandfoxs.shop/product-category/book-pocket-tonies/