Athlon has been actively collaborating with fitness professionals, therapists, and tech companies to ensure their equipment meets professional standards and incorporates the latest technologies. They also focus on building a community around their brand, offering online forums, group challenges, and local event sponsorships that foster a sense of belonging among users. https://www.powershow.com/view0/9d3378-ZWNhY/Exercise_Equipment_Manufacturers_-_Athlon_Fitness_Equipment_powerpoint_ppt_presentation